My story

From beginner entrepreneur to full stack marketer

My friend and I partnered up to build a business that would help local and new musicians get access to pratice rooms an recording services at an affordable price in the heart of Brussels.

We went through 2 rounds of pitching and ended up among the 7 finalist teams, out of the 180 that were initially registered. In order to prepare for the final pitch, we were assigned a coach (Philippe Buck, ex-CEO, Dupuis Editions) who helped us draw a thorough business plan, financial plan included.

We won the Brussels-Capital Prize, which included a €2500 cash prize as well as 1 year of free coworking space usage.

In 2016, I got hired by social media advertising agency BeConnect as Content and Community Manager.

My job was to run social media accounts for big brands like BMW, Perrier, L’Oréal and more. I would create content calendars, write copy, coordinate with in-house graphic desginers to craft compelling visuals, brief freelance copywriters and collaborate with other agencies.

In 2017, I started working at Prospect.io as Content Marketing Manager. I started the company blog, wrote SEO-friendly high quality and educational articles, promoted contet organically by collaborating with influential people within the sales community, wrote guest posts on popular blogs such as the Pipedrive or Datanyze blog.

A year later, I became Head of Acquisition; I was tasked with setting up automated and fully controlled funnels to acquire new customers in a scalable way so as to lower acquisition costs. I would build customer journeys and implement them with the following methods:

– Setting up PPC campaigns on Google, Facebook, Quora…

– Creating landing pages, testing them and tracking their results

– Establishing sustainable partnerships with influent experts within the sales community

– Supervising all acquisition channels, including the work of our Partnerships Manager

– Manage our acquisition KPI’s to drive down acquisition costs and improve ROI

Let's work together

I can help you connect with your audience and help you demonstrate the value you’re creating for them.
Get to them at the right time, in the right place, with the right message.